Gone are the days when people used to read 20 pages long case studies. In this digital era case studies need to be short and crisp. That's why we came up with the idea of Case Stories. A case story is the analysis of a particular case of a company to demonstrate quantifiable results the company achieved as a result of the application of something.
Case stories can be used as social proof — to provide prospects with the context to determine whether they're making the right decision.
You might write about a challenging situation the company faced, and then use the case stories to demonstrate how the issues were being addressed.