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Case Stories at it’s Best

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You must be thinking: What are Case Stories?

Have heard about case studies but what are case stories?

What is the use of Case Stories/ why is it important?

What are the components of a good Case Story?

Don’t worry I am going to answer all your queries through this blog. So stay with me till the very end.


What are Case Stories?

Well, you might have read or prepared those 20 pages long case studies over the years for some training purposes of the new employees.

Well if I say case studies can be used for content marketing also would you agree?

(If you don’t know about Content Marketing then go ahead and read the article on Content Marketing for Business, and once done come back here to continue)

Yes, you heard me right!!!

As you know valuable content helps a Company to attract and retain its target audience, which ultimately generates profit.

Among the different forms of content marketing, (Blogs, Videos, Infographics, EBooks, etc.) the most powerful one is the Success Stories of a Company, which are best described through Case Studies.

Thus Success Stories of a Company described through Case Studies are known as Case Stories.

Case Stories are short and crisp not like the 20 pages long Case Studies.

A Case Story allows you to describe, how your Company itself or helped another Company overcome a particular situation to achieve quantifiable results.

Now let’s look at

Why it’s so much important and what’s the use of it?

Case Studies help you to train your upcoming employees in real-life situations and how to tackle them if they face a similar problem/situation.

Success Stories help your employees to develop intrapreneurship skills so that they persistently develop themselves to become successful in their respective careers which ultimately leads to success.

Case Stories tell how your Company helped another company tackle a problem and overcome the pain points. Case Stories are unique and belong to a particular company. So you shouldn’t worry because no other Company can duplicate it. This uniqueness of the case stories will always help your company to gain a competitive edge over other companies and help the other B2B clients to make informed decisions.

Don’t forget that Content Marketing is the best way for Company Branding, and Case Story is the best and simple way to brand your Company.

Once you know how important and useful Case Stories are you should have a knowledge of the basic components of a Case Story. So…

The Components of a Case Story

  • Title: Title is the most important thing if you want to drive people to read your Case Story. Think it from a reader’s perspective, though you and I, both have heard that a book should not be judged by its cover. Still, you need to understand that people only read Case Stories if the title of the stories can drive their attention interest.
  • Problem: Just after the title you need to tell about the pain points and the problems of the situation. If the readers can relate their situation with the Case Story then they will definitely grab the attention.
  • Subject’s goal: Once you have delivered the problem then you need to tell about the goal which your Company had to achieve or your client wanted to achieve. Defining the goal is a key point in getting a solution.
  • Solution: It’s how your Company addressed the pain points/ problems. You might not tell everything but obviously, you can mention some points on how you implemented the strategy.
  • Results: Tell about what was achieved as the result of the strategy you implemented, did you just achieve the goals or achieved more than that. Numbers and analytical graphs always quantify your contribution, so don’t ever forget them.
  • Concluding: Explain how this Case has helped your Company, what are the learnings from it and how it can help other people.

Now that you know about the basic components, allow me to give you some

Pro Tips of Creating a great Case Story

These are needed when you are well accustomed to the basic staff.

·         Highlight the key points and use storytelling

Before writing a Case Story, you must have thought about the main crucial points that have to be included, without which the story is incomplete.

These key points can be for example the struggles, various approaches for the solution, different alternatives, results, and most importantly numbers. Yes!! Numbers do really speak for themselves.

So you need to highlight each and every crucial point of the Case Story.

Also, you need to keep in mind that the Case Stories are not meant to be boring like those 20 pages long case studies.

It has to be more like a conversation you are having with a single audience in a personal tone so that it becomes engaging and creates a desire to finish reading the whole story.

Don’t forget to include infographics and if possible videos also. They work as oxygen to Case Stories.

·         Ask for feedback!

Don’t let the conversation stop after you conclude. Ask readers for feedback and comments.

These will help you to engage with customers. You might get some more strategic ideas of solving the same problem from a different approach.

Apart from that, you might also get to know about more pain points which you might also like to solve in your next story, or maybe who know that reader might be a potential customer.

I guess it’s finally time to Conclude

Case Stories are unique with their ability to combine Success Stories with informational Case Studies of your Company.

What challenges do your clients face? What solutions do you provide?

Potential clients automatically get the in-depth answer to these questions through a Case Story thus it also helps your Company in Branding.

In this blog, I explained what really are Case Stories?

What is the use of Case Stories/ why is it important?

What are the components of a good Case Story?

And also gave you some Pro Tips in writing a great Case Story…

After reading the whole article you might think that a polished case study requires work, and it’s true but believe me, it’s worth giving the hard work.

So, now that you know the basics of a case story, it’s time to tell a story of your own Company.

Don’t wait anymore are start creating your Companies own Case Story now.

And with that keep on learning more about Case Stories and how you can fully utilize them for branding and marketing with Apostrope…

Because for Apostrope- Even You Count.

Sayandeep Dey

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